We Did It! Amaranth Wins Best Independent Retailer 2025 at the Natural and Organic Products Expo

We’re absolutely thrilled to share some incredible news…
Amaranth has been awarded Best Independent Retailer 2025 at the Natural and Organic Products Expo!
This prestigious award is one of the highest honours in our industry, and we are over the moon to have received it. To be recognised amongst so many inspiring and innovative natural health businesses is both humbling and incredibly rewarding.
Whether you’ve popped into our Bramhall store, ordered from our website, joined one of our events, or chatted with our amazing practitioners, you are part of what makes Amaranth so special.
This win belongs to all of us our team, our customers, and our wider community.
Amaranth was first recognised with this award in 2015, so to win again exactly ten years later is an especially meaningful moment. As our founder Joanne Hill shared:
“For me, this is the highest achievement for an independent in our industry — the award I’ve always aspired to since opening the store 12 years ago. Over the past decade, we’ve grown as a team, invested in our knowledge, continued to seek out exciting new products, and found fresh ways to support and connect with our customers.
But it hasn’t been without challenges, from a flood, to Covid, to the opening (and closing) of a second store – so to still be here, stronger than ever, with the recognition of this award makes us incredibly happy.”
This year at NOPEX, Joanne also took part in a panel discussion hosted by Health Stores UK, where she spoke about how Amaranth has evolved into a destination for natural health and wellbeing.
“We’ve known for a long time that you have to do much more than just open your doors and expect people to come in. So, we’ve added treatment rooms, we do functional testing and create lots of customer appointments – so, come rain or shine, we know people will come through the door.
The consultations and treatments are not our biggest source of revenue, but they really help build loyalty and strengthen relationships – and that makes all the difference.”
At Amaranth, we’ve always believed that wellbeing is personal. That’s why we’ve built a space where expert advice, high-quality natural products, and holistic therapies come together to support every stage of your health journey.
If you haven’t visited us in a while, here’s just a little of what we offer:
🌿 A curated selection of supplements, skincare, and wellbeing products in store and online
💬 One-to-one consultations with qualified nutritional therapists and practitioners
🧪 Health testing – from hormone panels to food intolerance, digestion, and DNA
💆♀️ A wide range of therapies including holistic facials, massage, reflexology, Ayurvedic treatments and more
🎁 Beautiful gifts and natural beauty products – handpicked with care
📦 Fast, friendly online service with the same expert support you’d get in-store
We’re planning a celebration and a series of events to make the most of our year as Best Independent Retailer – and we can’t wait to share them with you.
Thank you from the bottom of our hearts for being part of the Amaranth journey. Here’s to more milestones, shared successes, and continued wellness.
With love and gratitude,
The Amaranth Team 💚