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Discover the Radiance: INIKA’s New Serum Foundations

Discover the Radiance: INIKA’s New Serum Foundations

Discover the Radiance: INIKA’s New Serum Foundations

This long-awaited innovation from INIKA has been five years in the making and it has arrived at Amaranth.  We are one of the first UK stockists to have the product in store and online.  If you follow Amaranth, you will know that INIKA are our number one clean, natural, organic and vegan make up brand.  INIKA are unique in the clean beauty world in that they are true to their values and purity, yet they innovate and are able to at the forefront in the ever-evolving world of beauty.   

Enter INIKA's new Serum Foundations, a groundbreaking addition to the clean beauty market that promises to redefine your skincare and makeup regimen.  I managed to get my hands on one as soon as they arrived in store so read on to find out my verdict.  Before that though, more about the product and the key features

The Fusion of Skincare and Makeup

INIKA’s new Serum Foundations are not just about achieving flawless coverage; they embody the fusion of skincare and makeup. This innovative product line is designed to nourish your skin while providing the perfect canvas for your daily look. Formulated with natural and organic ingredients, these serum foundations cater to those who are conscious about what they apply to their skin.


Key Features and Benefits

 Natural and Organic Ingredients.  INIKA prides itself on using only the finest natural and organic ingredients. The new serum foundations are enriched with botanical extracts and vitamins that support skin health.

Hydrating Formula:  Unlike traditional foundations that can sometimes leave your skin feeling dry and cakey, INIKA’s serum foundations are infused with hydrating properties. This ensures your skin stays moisturized throughout the day, giving you a radiant and dewy finish.

Lightweight Coverage: These foundations provide a lightweight yet buildable coverage, perfect for achieving a natural look. Whether you prefer a sheer finish or need a bit more coverage, INIKA has you covered.

Skincare Benefits: The serum foundations go beyond just makeup. They are formulated with ingredients that offer skincare benefits, such as anti-aging properties, antioxidants, and anti-inflammatory agents. This means that while you’re perfecting your complexion, you’re also nourishing and protecting your skin.

Sustainable and Ethical: INIKA is committed to sustainability and ethical practices. Their new serum foundations are vegan, cruelty-free, and come in eco-friendly packaging, making them a great choice for environmentally conscious consumers.


Shades for Every Skin Tone

 INIKA understands the importance of inclusivity in the beauty industry. Their new serum foundations come in a diverse range of shades, ensuring that everyone can find their perfect match. From fair to deep skin tones, there is a shade designed to complement every complexion.


Application Tips

To make the most out of your INIKA Serum Foundation, follow these simple application tips:

  1. **Prep Your Skin:** Start with a clean, moisturized face. Apply a primer if desired to create an even base.
  1. **Shake Well:** Since the foundation is a serum, make sure to shake the bottle well before use to ensure all ingredients are properly mixed.
  1. **Apply Sparingly:** A little goes a long way. Apply a few drops to the back of your hand, then use a brush, sponge, or your fingertips to blend the foundation onto your face.
  1. **Build as Needed:** For more coverage, apply additional layers as needed, focusing on areas that require more attention.
  1. **Set If Necessary:** If you have oily skin or prefer a matte finish, lightly set your foundation with a translucent powder.


And My Verdict....

So my honest first impressions.  I had been so excited for this product to land that initially I was a little confused.  I’m used to the cylinder foundation tubes that INIKA have and so the serum foundations looked a little small.  I tried the product on my hand and was surprised at how runny it was – my mistake, I hadn’t given the bottle a shake and it is needed.  After a good shake I tried again and then I noticed how far just a tiny bit of the product goes.   

Next to try on my face, I prepped my skin with INIKA Liquid Nectar (the secret to a dewy base) and then applied just a tiny amount of serum foundation in my shade which is Fearless.  It blended so easily and gave coverage yet felt so light – I was happy.  The next morning, I was excited to get ready and try the product again. I applied using my fingertips as personally find that it makes the product goes further.   As soon as I arrived at work, I got compliments on my skin and the team agreed that the product gave a gorgeous, glowing, light finish.

 So the verdict – I love the INIKA serum foundations for all of the reasons above – the ethics, the ingredients and the skincare benefits but overall, I love the healthy glow and fresh look that they provide.


Book Now for a Colour Match Session

If you want to discover the INIKA Serum Foundations for yourself and are near to Bramhall, Greater Manchester, Cheshire then please come to Amaranth on Friday 19th July.  Diane from INIKA will be in store offering advice and a colour match service.  You will also be able to take advantage of our amazing gift with purchase – receive a free Long Lash or Bold Lash Mascara when you spend £60 on INIKA

 Can’t make the date?  Don’t worry we have testers available in Bramhall so you can come along to try and our helpful team will be available to offer advice.

Offer : 

Receive a free Long Lash Mascara when you spend £60 on the INIKA skincare or make up collection. 

To shop this offer add The Long Lash Mascara to your cart.  Choose INIKA products to the value of £60 or more and the price of the mascara will be discounted at checkout.